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商品編號： 9-320-045 出版日期： 2019/11/01 作者姓名： Kirby, William C.;Chan, Billy;Lau, Dawn 商品類別： Other 商品規格： 19p 再版日期： 2020/01/17 地域： China;Taiwan 產業： Semiconductors 個案年度： 2019 - 2019
商品敘述：
After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market. A recently opened factory in China had to find ways to reverse its financial loss and meet its full capacity; one of its major Chinese customers was facing sanctions by the U.S. government; China was investing billions of dollars in building its own powerhouse to compete in semiconductor production. The transition from 4G to 5G technology in the telecommunication industry, and the U.S.-China trade war also added to the uncertainties facing TSMC. What had changed in the competitive landscape for TSMC, and how should it respond to the changes? What were the options for the company in doing business with China, when the country had become both a customer and a competitor?
涵蓋領域：
Business & government relations;Change management;Cross-cultural relations;Customer relationship management;Foreign investment;General management;Globalization;Government;Leadership;Strategic innovations;Strategy
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